In this episode of Digital Marketing Stories, Jim goes down under to talk to Ben Jones, CEO of Titan Marketer, a YouTube advertising specialist agency based in Perth, Australia.
Ben shares insights into his company's focus on YouTube ads, the shift from consulting to a done-for-you agency, and his global recognition in the industry as a thought leader and speaker at industry events.
They talk about the effectiveness of different advertising platforms, and cast a very critical eye on Google's new AI ad type Performance Max campaigns and the advantages of using YouTube ads for lead generation and how to get quality as well as quantity leads.
They cover targeting strategies, creative content processes, and the impact of AI on video advertisers.
They talk about the evolving landscape of in-person events in a post-COVID world and the nuances of successful YouTube ad campaigns generally.
This episode is packed with actionable advice for anyone looking to harness the potential of YouTube advertising.
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