In this episode of Digital Marketing Stories, Jim interviews Peter Murphy Lewis, also known as Strategic Pete.
Pete discusses his background growing up in Kansas, working in Boston, and living in Chile.
He explains his work as a fractional CMO, including his transition back to the U.S. and how he helps companies scale, rebrand, and increase revenue within a six to 18 month window before disengaging.
They discuss common mistakes businesses make, such as hiring agencies without a strategy and struggling with attribution in B2B marketing.
Pete also shares insights on the importance of organic social media, using data-driven techniques, and the value of CEOs hosting podcasts.
The episode highlights Pete's approach to solving problems, working with a dedicated team, and pushing marketing efforts to new limits.
You don’t want to miss it.
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