In this episode of Digital Marketing Stories, Jim talks with John McDougall, a veteran in the digital marketing field.
John recounts his early experiences starting from 1995 when he was tasked with selling websites at his father's agency.
He describes how he learned about it in 1996 and utilized tools like WebPosition Gold.
John and Jim exchange stories from the late '90s and early 2000s, covering keyword stuffing, link-building strategies, and the evolution of SEO tactics.
They discuss the changing landscape of digital marketing, the importance of content creation, and the challenges of working with difficult clients.
John shares his insights on niche marketing, in law firms and education, the significance of technical SEO, and the role of AI in SEO practices.
The episode also touches on the educational aspect of digital marketing, emphasising the need for up-to-date, practical knowledge in university curricula.
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